NIKON

Identity, UX/UI,
Print, Packaging,
Merchandise, Motion

OBJECTIVE: Design and develop an independent, self managed project that demonstrates the ability to visualize complex projects within multiple medias. The project is made up of an overall integrated design system with different components spanning across communication systems. 

PROJECT STATEMENT: An evolutionary redesigned identity program was created with the objective of presenting the company as an innovative brand, providing advanced solutions within their field, while maintaining their equity and trustworthy reputation. More emphasis has been put on a digital presence as well as brand culture and sustainability in their products and packaging. This strategy allows Nikon to maintain their current customer base but gain customers as well.

TOOLS: InDesign, Illustrator, Photoshop, Figma

— Project for Savannah College of Art and Design